Motion Design Spectrums and Hero Moments


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This is only a small portion of a larger document, proprietary to AT&T.


The Spectrum allows me to break down the many properties of motion design in order to analyze motion at a microscopic level. By pairing examples with different properties of Motion Design, I have been able to engage the larger design organization in a conversation about how motion design can educate, inform, and delight the user. Presented to one or two people at a time, the Spectrums have allowed me to help designers think differently about motion, and learn a lot from other designers by sharing ideas in real time.