Catalyst (DTV side project)


« Back
slider slider slider slider slider

Catalyst is a concept that I worked on with a UX designer, Brendan Toupin, in our spare time at DirecTV.


Brendan approached me with an idea of a future TV experience aimed at a generation that grew up with on-demand, catered, personalized content like YouTube, Netflix, Amazon, Pandora, Spotify and video games. He called that concept Catalyst. Together, we created an organic, personalized experience driven by recommendations and a constantly evolving UI. Recommended content bubbles up to the surface, plus the user can create their own theme-based buckets which are dynamically and manually populated.


Brendan brought his game design experience and I brought my broadcast design experience to approach this project from a different angle than the products we design every day — an experience driven by interaction and visual design. As we evolve the project, we're going to focus on video game mechanics and psychology to increase reward and addictive behavior.


See what it's like to browse Catalyst

See how you can remix your home screen