Concept, Design & UX for the Times Touchwall in Times Square


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The touch screen is placed in the Times Square Visitor's Center and the Starbuck's flagship store in Times Square.
100 years of Times Square, as shown through the lens of The New York Times.
Visitors can also view the history of theater on a map of Times Square.

Designed at The New York Times. Locations: Times Square Visitor's Center & Starbucks flagship store in Times Square

In 2009 I researched technology and developed a concept for a large touch wall experience for the NYTimes that would be installed in high traffic areas in New York City. I showed the concept to VP's throughout the Times, but the concept was too cost-prohibitive.


Later that year, Times Square Alliance asked us to help them tell the history of Times Square in their new "Times Square Story" Visitor's Center. Borrowing from my research, I found a cost-saving solution and designed a simple UI for a 42" HP TouchSmart display that takes the user through 160 years of Times Square through the lens of The New York Times. The project was done on a shoestring budget and donated to TSA by the Marketing Department.


See it in motion


The touch screen caught the eye of the Starbucks Digital Team, which placed a duplicate version in their flagship store in Times Square. Other versions were rolled out throughout 2011: History of Mercedes Benz Fashion Week @ Spring Fashion Week 2011; NYTimes Store 50 Photos Collection e-commerce screen @ Bloomingdale's, New York; Portraits of Grief Touch Screen @ NYTimes 9/11 Exhibit